Blogging has many benefits for candidates who are looking for a job and companies looking for a way to improve their businesses alike. So this is a blog post on why you should write a blog post. It’s like blogception.
In today’s climate, the job market is becoming more competitive than ever before. For those who are looking for a way to stand out from the crowd when applying for jobs and reaching to the interview stage, blogging is the ideal way of doing this.
When employers check the web for your digital footprint, what they will find is your personal blog. In this way, your blog will resemble a professional portfolio where you have discussed topics in which you have an expertise. Whether that is exploring a significant topic in your particular field or perhaps, showcasing your creative photography skills, the best thing about blogging is that it is so diverse.
When applying for jobs, you simply fire off your CV and cover letter, both of which exhibit your professional experience and education. Yet a blog proves what you have stated in your CV. Employers will actually be able to see your work and will appreciate the work that has been put into consistently creating content.
Furthermore, blogging can even develop your current skill set. Running your own personal blog allows you to develop your research and writing skills as well as your IT skills. Using platforms such as Wordpress, figuring out SEO and social media are all extremely valuable skills in modern career aspects.
For companies looking to improve and expand their business, blogging once again is the answer. After all, 92% of companies who blog multiple times per day have acquired a customer from their blog. This is because creating blog content for your business will increase search engine traffic straight to your website and business.
Of course your business is an expert in your chosen field, so why not show that? Commit to being a leader in your industry by showcasing your knowledge.
Moreover, a blog will help to support your social media platforms. Intertwining your social media to your blog will continue to drive more traffic to your website and also increase your following on social media.
Finally, creating a blog will add a personal and human touch to your company. Customers love to see the faces behind the business, it help to create a more personal relationship between you and your customers.
Written by Jessie Randhawa