More film fun: Pay now with Yapital at CinemaxX

Use the Yapital app to pay for movie tickets and snacks at CinemaxX cinemas throughout Germany / Makes splitting bills easy with free money transfer between Yapital users

Luxembourg, 26 May, 2015 – Action movie or romantic comedy? Popcorn, nachos or sweets? Once you ́ve made your choice, you can now pay with your smartphone in all CinemaxX cinemas across Germany. As an industry pioneer, Germany’s best-known cinema chain is now introducing mobile payment with Yapital in all of its 29 locations. The final technical integration comes only weeks after the initial cooperation announcement. Movie lovers can now pay for their entire cinema experience – including tickets, snacks and drinks – quickly, easily and securely with the Yapital app on their mobile phones. After successful registration, Yapital users simply scan a QR code with the Yapital app and click on 'Confirm' to receive their tickets, snacks and drinks at CinemaxX. The smartphone not only helps users find the right movie or get directions to the cinema, but since it ́s always within reach, it has now also become a convenient way to pay. And it gets even better: Instead of having to search their pockets for change, Yapital users can send each other money in real time at no extra charge, ensuring that everyone gets their fair share of the sweets. “Together with a highly valued partner, we have implemented what we announced a few weeks ago: Film fans now pay for their tickets and snacks at all German CinemaxX locations quickly, easily and securely with their mobile phones,” says Yapital’s Managing Director Karsten Cornelissen. “This makes Yapital the first mobile payment system in German cinemas. At the same time, it increases the number of acceptance points where consumers can pay with the Yapital app on their smartphones.” CinemaxX Managing Director Carsten Horn adds: “Our motto is ́more than cinema ́, so naturally, a mobile payment solution like Yapital is a perfect match to offer our guests even better service when paying. We are therefore extremely pleased that we can now offer this solution at all locations.” Press release issued by Yapital Financial AG 5 Rue Eugène Ruppert L-2453 Luxembourg About Yapital Financial AG Yapital is the first European, cashless cross-channel payment solution operating across all channels: in-store, mobile, online and by invoice. Operation is easy, fast and secure: following online registration, the user can immediately make payments, send and receive money with Yapital, across all channels.
Payments with Yapital are transferred in real-time, leading to process reliability and a reduction in administrative costs for business partners. In addition, Yapital seamlessly covers all trade and service channels, thus enabling marketing channels to be converted into sales channels. Business customers can therefore not only reduce costs with Yapital, but can also simultaneously open up new revenue potential. Yapital was established in 2011 as a wholly owned subsidiary of the Otto Group. Yapital Financial AG is licensed in Luxembourg as an Electronic Money Institution. More informationen on Yapital: Homepage: www.yapital.com Blog: www.yapital.info Twitter: www.twitter.com/yapital Facebook: www.facebook.com/yapital Contact Martin Zander Yapital Financial AG Tel.: +352-203-10-111 Email: press@yapital.com About CinemaxX. More than cinema. CinemaxX group operates 33 cinemas with a total of 285 screens and approximately 73,000 seats in Germany and Denmark. Germany’s best-known cinema operator is committed to offer its guests “more than cinema” from a technical and content perspective: more service, more convenience, more entertainment with the most perfect image and sound quality. With its own brands MAXXIMUM 4K, MAXXIMUM 3D, MAXXIMUM HFR and MAXXIMUM SOUND, CinemaxX sets new quality standards. MAXXIMUM SOUND, developed in an exclusive cooperation with American audio specialists from Meyer Sound, assures a bombastic sound experience that really gets under your skin. With its brand MAXXIMUM 3D, CinemaxX presents 3D cinema that fulfils the highest expectations. The motto of “More than cinema” is also implemented and continuously extended with regards to the content of the activities on offer: In addition to the full movie programme, the cinema chain shows top-level art exhibitions, sports events, classic, rock and pop concerts as well as opera and ballet performances by globally renowned artists on the big screen – many of them live. Once a month, special events such as “LADIES ́ NIGHT“, “MEN’S EVENING“, “fun2night“ or “KlexXi Night-out“ attract people to the CinemaxX cinemas. Movies that are perfectly tailored to specific target groups are shown as a preview with a corresponding supporting programme. More about CinemaxX and its programme: CinemaxX.de and on Facebook: facebook.com/cinemaxx Information about the company: CinemaxX.com