Job Detail

Head of Growth Marketing

Location: Other EU regions > Spain > Barcelona
Work Type: Full Time

Responsabilities

 

  • Build a 360 Growth / UA strategy and oversee its implementation.
  • Create synergy and connection between creatives, message and intentionality in each part of funnel.
  • Coordinate between performance and awareness teams by creating ideal strategies for each market.
  • Measure ROI of each action.
  • Define the right budget mix between performance and awareness.
  • Track cross-channel effects
  • Analyse correlation between Growth & UA investment and organic activity.
  • Ensure accurate tracking and reporting of marketing spend within budget; manage budget forecast, variance explanations and automations.
  • Drive campaign conversion optimisation testing, by experimenting with creatives, ad copy, bids, and audience segmentation across several platforms.
  • Identify opportunities for growth and process improvement, quantify impact, and drive implementation.
  • Liaise with global marketing teams across 25 countries

Requirements 

  • 5+ ideally within growth and ideally for an App
  • Team leadership experiences 
  • Well versed of the mobile marketing stack 
  • Experience with managing large marketing budgets 
  • Data-driven mindset with focus on real-time performance optimisation, with an ability to organise and crunch data, interpret metrics and identify trends.
  • Strong knowledge of online and social media ads
Reference Number: 6580
Contact Details:keir@teampcn.com
Profession:  E-commerce > Marketing
Company:Payments and Cards Network

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