Regional Sales Director








Pacific Northwest

Contract Type:

Full Time

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Ashley Leysath

Seeking a Regional Sales Director to join our team. The selected candidate should have 8 - 10 years of sales experience in the employee voluntary benefits and/or HR services industry. The territory for the Pacific Northwest will include Washington, Oregon, Montana, Idaho, Wyoming, Nevada and California. With a focus on target broker customer, the primary objective of this role is to identify, attract and activate new broker relationships.


Key responsibilities include:

  • Responsible for attaining and/or exceeding all sales objectives and department goals
  • Goals include generating new broker relationships and activating these relationships by bringing in new employer clients through brokers.
  • Motivate and train brokers on the program in order to foster excitement about our program
  • The ability to translate features into benefits to the broker and potential employer client
  • Penetrate new broker segments and relationships on an ongoing basis
  • Effectively transition broker relationships, once activated to broker account manager
  • Enthusiastically and accurate sell the program to prospective broker clients
  • May also pursue direct employer clients if the opportunities arises
  • Travel estimated at 50 – 75%



  • Strong selling, interpersonal and relationship cultivation skills
  • Several years of experience selling employee benefits to medium-large organizations either directly or through insurance brokers.
  • Ability to conceptualize and sell ideas internally and externally. Innovation and the ability to gain consensus is necessary.
  • Solid strategic, negotiation and presentation skills
  • Background in sales, cold calling and presenting to new prospects
  • Superior relationship building skills ; Excellent written and verbal skills
  • Demonstrated results from relationship management and selling skills
  • Bachelor’s degree required

Talk to us

Ashley Leysath