Product Marketing Manager

Reference:

VAC-642

Sector:

Payments

Salary:

Competitive

Town/City:

Atlanta, GA

Contract Type:

Full Time

Talk to us

Michael Santaloci, Talent Acquisition Consultant
+16787019799
(830-1830)

Payments & Cards Network is seeking an executive Payments Product Marketing Manager. This individual will be responsible for building my client’s marketing presence within the electronic invoicing and payment marketplace. You will be responsible for go-to-market strategies, messaging, and positioning. In this role you will use your experience to identify key market trends, buying behaviors, and opportunities that can be addressed by the sales team.

You must be comfortable working closely with a cross-functional team including sales, client services, solutions, product management, consulting services, implementation, support and marketing teams, as well as with prospects, customers, partners, and analysts. The position is based in Atlanta, GA and reports to the Executive Director of Marketing Strategy.

Responsibilities

  • Understand the buying cycle and develop buyer personas for your product portfolio
  • Develop deep knowledge about your product portfolio and the competitive landscape and determine the most effective methods for how sales can apply it to optimize the sales process
  • Define and implement global go-to-market strategy
  • Craft compelling and complex messaging and positioning frameworks that address your buyer’s needs and positions the unique value of your solution
  • Develop sales plays and enablement tools focused on helping internal, field sales teams, and channel partners find and win deals faster
  • Partner with sales training to develop content for enabling sales during onboarding, national sales meetings
  • Conduct market research to understand industry trends and identify opportunities
  • Coordinate with product and sales leadership to develop success metrics for product launches, pipeline creation and close ratios
  • Required travel up to 25%

Required Experience

  • 8+ years of product marketing experience from a technology SaaS/e-Commerce company
  • Bachelor’s Degree in Marketing or related field; MBA preferred
  • Experience marketing to a finance audience required
  • Demonstrated success defining and launching new products and features to market
  • Experience working cross-functionality with diverse teams: Sales, PR, Creative Services, Corporate. Marketing, Product Management and Engineering
  • Supply chain experience
  • Healthcare provider and/or medical supplier experience
  • Direct sales experience
  • Pragmatic marketing certified or similar concept

Talk to us

Michael Santaloci, Talent Acquisition Consultant
+16787019799
(830-1830)