Coming to cinemas near you soon: mobile payment with Yapital

CinemaxX and the first European cross-channel payment solution Yapital enter into cooperation agreement / Payment by smartphone at all CinemaxX cinemas across Germany will be possible in a few weeks already.

Luxembourg, April 23, 2015 – From film tickets to popcorn and nachos – paying by smartphone at the ticket office and at the service counter will soon be possible at CinemaxX! Germany's best- known cinema chain will offer payment by Yapital app at all 29 German CinemaxX cinemas in a few weeks ́ time. As an industry pioneer, CinemaxX is committed to offer its customers "more than cinema": more service, more comfort and more entertainment with the most perfect image and sound quality. For even more convenience in the service area, CinemaxX will be the first cinema operator to offer payment by smartphone in German cinemas. At the ticket office, customers simply scan the QR code at the payment terminal with the Yapital app and click on ‘confirm’ – and the movie can start. "Big blockbusters regularly attract millions of spectators to cinemas. As one of the largest operators of modern multiplex cinemas, CinemaxX is a crucial partner to help establish mobile payment with Yapital in people ́s daily lives, ” explains Karsten Cornelissen, Managing Director at Yapital. "It ́s just so easy to pay for the ticket, snacks and drinks quickly, simply and safely with the one device that I have with me at all times – my smartphone.“

Press release issued by

Yapital Financial AG 5 Rue Eugène Ruppert L-2453 Luxembourg

About Yapital Financial AG

Yapital is the first European, cashless cross-channel payment solution operating across all channels: in-store, mobile, online and by invoice. Operation is easy, fast and secure: following online registration, the user can immediately make payments, send and receive money with Yapital, across all channels. For business customers, Yapital is a guaranteed means of payment - this provides process security and reduces administrative costs. In addition, Yapital seamlessly covers all trade and service channels, thus enabling marketing channels to be converted into sales channels. Business customers can therefore not only reduce costs with Yapital, but can also simultaneously open up new revenue potential. Yapital was established in 2011 as a wholly owned subsidiary of the Otto Group. Yapital Financial AG is licensed in Luxembourg as an electronic money institution.
More information on Yapital: Homepage: www.yapital.com Blog: www.yapital.info Twitter: www.twitter.com/yapital Facebook: www.facebook.com/yapital Contact Martin Zander Yapital Financial AG Phone: +352 203 10 111 Mail: press@yapital.com

About CinemaxX. More than cinema.

The CinemaxX group operates 33 cinemas with a total of 285 screens and around 73,000 seats in Germany and Denmark. Germany's best-known cinema operator is committed to offer its guests "more than cinema" from a technical and content perspective: more service, more convenience, more entertainment with the most perfect image and sound quality. With its own brands MAXXIMUM 4K, MAXXIMUM 3D, MAXXIMUM HFR and MAXXIMUM SOUND, CinemaxX sets new quality standards. MAXXIMUM SOUND, developed in an exclusive cooperation with American audio specialists from Meyer Sound, assures a truly bombastic sound experience that really gets under your skin. With its brand MAXXIMUM 3D, CinemaxX presents 3D cinema that fulfils the highest expectations. The motto of "More than cinema" is also implemented and continuously extended with regards to the content of the activities on offer: In addition to the full movie programme, the cinema chain shows top-level art expositions, sport events, classic, rock and pop concerts as well as opera and ballet performances by globally renowned artists – many of them live. Once a month, special events such as "LADIES ́ NIGHT“, "MEN'S EVENING“, "fun2night“ or "KlexXi Night-out“ attract people to the CinemaxX cinemas. Movies that are perfectly tailored to specific target groups are shown as a preview with a corresponding supporting programme. More about CinemaxX and its programme: CinemaxX.de and on Facebook: facebook.com/cinemaxx Information about the company: CinemaxX.com Please find the press release online here.