American Express and Vitality Partner Up to Launch New Cashback Credit Card

American Express and Vitality Partner Up to Launch New Cashback Credit Card

The new Vitality American Express credit cad with be focused around health and wellbeing. It will reward its users with cashback depending how physical active they are in any given month. Vitality card users will be able to earn up to 1% of cashback with no limit to how much can be earned.

In order to earn points, Vitality members have to track their physical activity through a compatible device. Points can be earned for activities such as walking 7000 steps in a day, going to the gym or participating in a run. The more active you are, the more cashback you will receive.

The CEO at Vitality said: "Working with American Express we are delighted to be introducing this Credit Card that uses this behavioural economic model and fuses it together with a person’s everyday spending, directly providing additional cashback linked to how active they are.”







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