2nd Annual Financial Services' Customer Experience Summit 2017



Sunday Sep 24, 2017


Monday Sep 25, 2017


Name: 2nd Annual Financial Services' Customer Experience Summit 2017

Date: Sept 24 - Sept 25

Location: Dubai, UAE

Website: https://fleming.events/en/events/finance/financial-services-customer-experience-summit


Companies today are struggling to keep pace, serving customers the way they need to be served to increase their lifetime value. Customers want convenience, but on the business side, delivering on convenience can be incredibly complex. Their expectations are constantly evolving and quickly increasing. Moreover, the competition in the GCC region is heavy; markets like the UAE are overcrowded with banks. That's why banks have to be innovative – and customers expect them to be so. Digital innovations rank high on customers' wish lists.

Surveys show that internet and mobile usage in the GCC region is at its peak, but satisfaction with offered digital banking services is still low. They are willing to use digital banking more, but they expect improvements from banks.

The 2nd Annual Financial Services' Customer Experience Summit reacts to these challenges proactively. 15+ cross-industry CX speakers from Mashreq Bank, First Abu Dhabi Bank, Citibank, RAK National Insurance Company, Prime Minister's Office of UAE, Al Etihad Credit Bureau, Bank Albilad, Union Insurance and more will be speaking on the most burning issues in the CX field. This summit, which is being organized by Fleming, is the only Customer Experience event dedicated to the BFSI sector in the GCC region.

Key topics:

  • Positioning Customer Experience at the core of business
  • Enabling customers to engage with their banks at the time and via the channels they prefer
  • Preparing a digital strategy for customers from different demographic groups for competitive advantage
  • Enhancing digital customer experience using web personalization
  • Framing the right corporate culture to empower employees

Special Features:

  • Over 4 hours of interactive sessions
  • Panel discussion on customer experience as a strategic viewpoint
  • Dedicated C-Suite panel discussion
  • Case study on embracing block chain



Roda Al Murooj Hotel, Dubai, UAE